We lead with creativity as economic multiplier: Neville Shah

Less than two weeks into his FCB Kinnect role as chief creative officer, Neville Shah is positive about becoming a part of the agency's “young and vibrant” culture, noting what a good time it is to lead in India's rising creative business.

With FCB’s strong showing at Goafest this year, Shah thinks the team has made him look good already, but had the ability to further multiply its wins, had it entered more categories.

In a candid conversation with Campaign India, Shah talks about why he thinks FCB is a “sailing ship” that he has managed to jump aboard at the right time. In his first C-suite role, he shares his views about the agency finding its new leader in Dheeraj Sinha and his expectations from the new boss. 

He also delved into how he’s a believer of organic change and why most of his initial conversations with Sinha have been “creative-forward”.