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EXCLUSIVE: In his inaugural video chat post-joining BBDO India, Mahajan discusses the firm's entrepreneurial ethos, daily operations, strategies for winning new clients, and the impact of collaborating with Josy Paul on the agency's performance.
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Why a blanket ban could do more harm than good, particularly for brands that have built strong cultural properties in the fashion and lifestyle space.
The film uses real stories to highlight how timely educational support helped students rebuild their futures after the pandemic.
The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.
Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.