kumbh mela
Jan 13, 2025
Faith meets commerce: Maha Kumbh’s brand opportunity
This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.
Jun 06, 2019
Cannes Lions 2019: Ogilvy gets lone Indian shortlist in Glass
No show in Innovation, Titanium for the country
Mar 14, 2019
ICICI Lombard claps for women at the Kumbh Mela
An activation at the Kumbh Mela has been urging women to clap for good health
Mar 12, 2019
Blog: HUL’s new found penchant for controversy
One of the country’s largest spenders on advertising, has been in the midst of controversy all of last week
Mar 04, 2019
Brooke Bond's next tale of togetherness shows a father-son duo at Kumbh
Watch the film conceptualised by Mindshare Fulcrum here
Feb 11, 2019
Hamam provides 'waterproof sarees' for women at Kumbh
Conceptualised by Ogilvy, the sarees have a layer of waterproofing treatment
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