Advertising Media PR Marketing Digital In-Depth
Vinita Bhatia
Jan 13, 2025

Faith meets commerce: Maha Kumbh’s brand opportunity

This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.

Dettol has partnered with Akharas to provide millions of soaps, promoting handwashing at Maha Kumbh Mela.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

4 Adland under scrutiny: CCI raids top agencies over alleged price-fixing

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

Zepto and Mamaearth fast-track sustainability this new year
Advertising
Jan 03, 2025
Campaign India Team

Zepto and Mamaearth fast-track sustainability this ...

Meet 2025's consumer: Tech-savvy, value-driven, sustainability-focused
Advertising
Jan 16, 2025
Vaibhav Pandit

Meet 2025's consumer: Tech-savvy, value-driven, ...

The call of green: How brands are driving sustainability in campaigns
Advertising
Dec 02, 2024
Nagesh Joshi

The call of green: How brands are driving sustainabi...

'No strategic marketing program can overcome a lack of investment in truly sustainable solutions'
Opinion
Nov 28, 2024

'No strategic marketing program can overcome a lack ...

Just Published

Heineken appoints WPP for global shopper and commerce marketing
Advertising
2 hours ago
Campaign India Team

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.

AKQA co-founder Tom Bedecarré dies, aged 69
Advertising
2 hours ago
Beau Jackson

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.

LinkedIn picks network for $97 million global media account
Advertising
2 hours ago
Beau Jackson

LinkedIn picks network for $97 million global media ...

The appointment follows a closed process across several global markets.

AI voices in advertising: Amplifying creativity or diminishing authenticity?
Advertising
5 hours ago
Vinita Bhatia

AI voices in advertising: Amplifying creativity or ...

As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?