Advertising Media PR Marketing Digital In-Depth
Vinita Bhatia
Jan 13, 2025

Faith meets commerce: Maha Kumbh’s brand opportunity

This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.

Dettol has partnered with Akharas to provide millions of soaps, promoting handwashing at Maha Kumbh Mela.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

AB InBev India moves beyond sponsorships—Betting big on owned festivals

2 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

4 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

5 Brand banter or brand blunder? The fine line in cola wars

CCI raids raise questions on advertising ethics in India

6 CCI raids raise questions on advertising ethics in India

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

Zepto and Mamaearth fast-track sustainability this new year
Advertising
Jan 03, 2025
Campaign India Team

Zepto and Mamaearth fast-track sustainability this ...

Meet 2025's consumer: Tech-savvy, value-driven, sustainability-focused
Advertising
Jan 16, 2025
Vaibhav Pandit

Meet 2025's consumer: Tech-savvy, value-driven, ...

The call of green: How brands are driving sustainability in campaigns
Advertising
Dec 02, 2024
Nagesh Joshi

The call of green: How brands are driving sustainabi...

'No strategic marketing program can overcome a lack of investment in truly sustainable solutions'
Opinion
Nov 28, 2024

'No strategic marketing program can overcome a lack ...

Just Published

DoubleVerify invests in FirstPartyCapital
Advertising
13 hours ago
Campaign India Team

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

Pitches for matches: Brand campaigns uphold the IPL excitement
Advertising
16 hours ago
Campaign India Team

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

Tariff tantrums: When trade wars hit ad budgets
In-Depth
17 hours ago
Vinita Bhatia

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

Meta unveils AI-driven tools for omnichannel ads
Advertising
18 hours ago
Campaign India Team

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.