lintas
From ads to experiences: How experiential marketing is shaping brand-consumer relationships
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
Google Shopping lights up Diwali joy, one click at a time
Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.
Kapil Batra joins Lowe Lintas as president
He will report to Prateek Bhardwaj, the agency's chief creative officer.
Tanishq’s ‘Nav-Raani’ Diwali campaign pays a tribute to the modern-day queens
From boardrooms to living rooms, the ad film directed by Mira Nair and conceptualised by Lowe Lintas, honours women who wear many crowns.
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Britannia’s equal parenting campaign: Does it hit the right spot?
INSIDE THE AD: Now in its third year, the brand’s Milk Bikis ads, featuring actor Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?
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Dollar Rainguard takes on Tansen's monsoon, keeps emperor Akbar dry and happy
The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.
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