The Work
Campaign India Team
Oct 07, 2024

Tanishq’s ‘Nav-Raani’ Diwali campaign pays a tribute to the modern-day queens

From boardrooms to living rooms, the ad film directed by Mira Nair and conceptualised by Lowe Lintas, honours women who wear many crowns.

From boardrooms to living rooms, the ad film directed by Mira Nair and conceptualised by Lowe Lintas, honours women who wear many crowns.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why Shah Rukh Khan still rules India’s brand universe at 60

3 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

4 ICC World Cup: Where does women’s cricket stand after historic win?

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

8 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

9 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Can movies move the needle on child trafficking?

10 Can movies move the needle on child trafficking?

Related Articles

Google Shopping lights up Diwali joy, one click at a time
The Work
Oct 17, 2024
Campaign India Team

Google Shopping lights up Diwali joy, one click at ...

Kapil Batra joins Lowe Lintas as president
Advertising
Oct 11, 2024
Campaign India Team

Kapil Batra joins Lowe Lintas as president

Mira Kapoor seeks to spark honest conversations for Akind skincare brand
Marketing
Jun 13, 2024
Vinita Bhatia

Mira Kapoor seeks to spark honest conversations for ...

From ads to experiences: How experiential marketing is shaping brand-consumer relationships
Advertising
Nov 12, 2024
Vinita Bhatia

From ads to experiences: How experiential marketing ...

Just Published

FutureBrand global CEO Nick Sykes and executive team exit
Advertising
32 minutes ago
Charlotte Rawlings

FutureBrand global CEO Nick Sykes and executive ...

FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup.

Can Ellerton & Co’s cross-border PR corridor redefine Asia’s communications playbook?
PR
35 minutes ago
Vinita Bhatia

Can Ellerton & Co’s cross-border PR corridor ...

As the agency plants its flag in India, its founder and India head share the strategy behind its ‘Greater Southeast Asia’ ambition

Akshar Yoga unveils national breathing initiative for lung health
Advertising
1 hour ago
Campaign India Team

Akshar Yoga unveils national breathing initiative ...

A new campaign from Akshar Yoga Kendraa encourages citizens to adopt short daily breathwork practices amid worsening air-quality conditions.

Hockey India launches new ‘Big. Is. Back.’ campaign for HIL season
Advertising
2 hours ago
Campaign India Team

Hockey India launches new ‘Big. Is. Back.’ campaign ...

Hockey India has released a new campaign to build anticipation for the upcoming Hero Hockey India League season, supported by a wide-reaching marketing rollout.