Kapil Batra joins Lowe Lintas as president

Advertising agency Lowe Lintas has appointed Kapil Batra as president at its Mumbai office. His hire completes the creative leadership team at Lowe Lintas Mumbai, which now comprises regional creative officer Sarvesh Raikar and creative president Madhu Noorani in Mumbai. The company’s senior team in Delhi includes regional creative officer Vasudha Misra, executive director and head of creative copy (south) Arpan Bhattacharyya and creative director Litna Das in Bangalore.

Batra will report to Prateek Bhardwaj, chief creative officer (CCO), Lowe Lintas to further strengthen the agency’s creative and strategic vision. He has over two decades of experience in the advertising industry, which includes leadership positions at Wieden + Kennedy India and McCann Erickson.

His body of work includes the popular ‘Paytm karo’ campaign, the ‘Share a Coke’ series, the evergreen ‘Mirchi sunne wale always khush’ (Those who listen to Mirchi are always happy), Yatra.com’s ‘Ehsaan mat lo, discount lo’ (Don’t take a favour, take a discount), Happydent’s ‘Dikha bateesi kar baat achhi si’ (Show your 32 pearlies and talk well) campaign. His creative genius has been recognised at global platforms including Cannes, D&AD, Clio, One Show, Spikes Asia, and Effies.

Commenting about Batra’s appointment, Bhardwaj stated, "To me, he embodies what Lowe Lintas has stood for over the decades—total commitment to creative excellence and a collaborative, team-first approach. His work on Paytm, Perfetti and Coca Cola is legendary and I have no doubt that his creativity will propel and inspire the team to new creative heights.”

Batra added, "Joining Lowe Lintas as president of the Mumbai office is an incredible opportunity to be part of an agency that consistently pushes the boundaries of creativity. Lowe Lintas has a rich legacy of creating work that is not just memorable but also meaningful. I am excited to contribute to this legacy and work alongside Prateek Bhardwaj and the immensely talented team here to create campaigns that resonate with audiences and make a real difference for our clients."

Lowe Lintas is a full-service creative agency of MullenLowe Lintas Group, delivering hyper-bundled marketing solutions across brand consulting, design, digital marketing, experiential marketing, media planning and buying, PR, video content and voice solutions.  Mullen Lintas is the other creative agency of the MullenLowe Lintas Group. 

Headquartered in Mumbai, Lowe Lintas has a strong presence throughout India with offices in Bengaluru, Chennai, Kolkata and New Delhi (NCR) and lends its branding, creative and omnichannel expertise to several clients in India and the Asia-Pacific including multiple brands of Hindustan Unilever, Axis Bank, Britannia, Google, MRF and Tanishq among others.