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Will Maha Kumbh catalyse a new era of religious event marketing?
Mar 05, 2025
Nagesh Joshi

Will Maha Kumbh catalyse a new era of religious event marketing?

While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?

A marketer at the Maha Kumbh: Faith, footfall, and brand lessons from Earth’s grandest gathering
Feb 26, 2025
Ashish Bhushan

A marketer at the Maha Kumbh: Faith, footfall, and brand lessons from Earth’s grandest gathering

Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.

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