mahindra

Mar 04, 2025

Kotak’s ‘Hausla Hai Toh Ho Jayega’ banks on ambition, betting on boldness

The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.

Nov 14, 2024

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

Oct 22, 2024

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.

Sep 13, 2024

Why audio is the new video for advertisers

The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.

Jul 31, 2024

The CMO’s MO: Pratik Mazumder talks about leveraging gen AI for Mahindra Holidays & Resorts India’s content

Mahindra Holidays and Resorts India’s CMO places equal importance on making the company eco-friendlier while using gen AI and digital marketing tools to create brand awareness and salience.