market
India's digital advertising industry to be INR 69,856 crores by end-2026: Study
Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
LS Digital launches Research as a Service to offer market intelligence
RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving business landscape.
Indian research and insights industry reaches $3.2 billion in FY2024: Report
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
Ipsos’ new Consumer Voice offers direct video access to consumers
Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.
Prescription for success: How marketing is revolutionising India's healthcare industry
Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.
Ace your product launch by crafting killer PR plans
Scenic Communications' founder explains how companies can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control.
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