market
Ipsos’ new Consumer Voice offers direct video access to consumers
Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.
Prescription for success: How marketing is revolutionising India's healthcare industry
Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.
Ace your product launch by crafting killer PR plans
Scenic Communications' founder explains how companies can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control.
JWT’s 10 trends for 2013: Play, personalisation, retail everywhere and sensory explosions
JWT’s eighth annual trends forecast highlights the social impact technology is having on consumer lifestyle and new attitudes to play, health and happiness
Adspend forecast improves, with Asia-Pacific outpacing Europe: ZenithOptimedia
Asia-Pacific advertising expenditures are expected to register 7.4 per cent growth
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