LS Digital launches Research as a Service to offer market intelligence

LS Digital, an integrated digital business transformation (DBT) company in India, has introduced Research as a Service (RaaS), a platform designed to revolutionise how businesses gather, analyse, and apply market intelligence. With the rapid evolution of consumer behaviour and intense competition across industries, understanding market dynamics has become essential for success.

RaaS employs artificial intelligence, advanced analytics, and customised research frameworks to provide marketing leaders with data-driven insights. It targets chief marketing officers (CMOs), chief technology officers (CTOs), and brand managers, equipping them with the tools to adapt and innovate in a challenging marketplace. By addressing critical business challenges, LS Digital claims RaaS can unlock growth opportunities and enhance strategic decision-making.

Prasad Shejale, founder and CEO of LS Digital, highlighted the need for precision in today’s business environment, stating, “Today’s business environment demands more than intuition, it demands precision. With RaaS, we are not just providing research, but enabling businesses to translate insights into impact. By leveraging cutting-edge AI, advanced analytics, and customised frameworks, we are helping leaders decode complexities and shape strategies that drive growth.”

LS Digital has outlined four primary features of its RaaS service, each designed to cater to specific needs in the marketing and business domains.

First, it delivers real-time consumer insights powered by dynamic AI analytics. These insights delve into the motivations behind consumer behaviour and purchasing decisions, offering brands a clearer understanding of their target audience.

Second, the service includes competitive analysis, which enables businesses to examine rivals’ strategies in detail. This feature is designed to identify opportunities for differentiation and sharpen brands' competitive edges.

Third, RaaS moves beyond presenting raw data by providing actionable recommendations. The service offers tailored strategies aligned with specific business objectives, ensuring that the insights delivered translate into tangible outcomes.

Finally, the platform enhances decision-making agility by offering real-time insights. This allows businesses to respond to emerging trends promptly, ensuring marketing strategies remain relevant and impactful.

In industries such as FMCG, retail, financial services, e-commerce, and technology, the ability to adapt quickly to shifting market dynamics is crucial. Consumer behaviour is changing at an unprecedented pace, driven by advancements in technology and the proliferation of new trends. However, traditional research methods often fail to keep up, delivering insights that lack the depth and immediacy required for informed decision-making.

LS Digital claims that RaaS bridges this gap by combining advanced technology with expert consultancy. By offering a comprehensive approach to market intelligence, the service aims to address the limitations of conventional research practices.

While the company positions RaaS as a pioneering solution, the broader implications for the advertising and marketing industry merit closer examination. The reliance on AI-driven insights has become increasingly common across marketing platforms, reflecting a growing demand for precision and efficiency. However, the success of such tools depends on their ability to consistently deliver actionable and reliable data.

For agencies and brands, the introduction of RaaS raises questions about how market research processes will evolve. Will AI-driven platforms like this become the industry standard, replacing traditional research entirely? Or will they complement existing methods, offering an additional layer of insight?

Additionally, as RaaS provides competitive analysis, it presents an opportunity for brands to sharpen their positioning in crowded markets. Yet, the effectiveness of this feature will depend on how well the insights are contextualised and aligned with broader business strategies.

For professionals in advertising and marketing, the launch of RaaS underscores the growing emphasis on data-driven decision-making. As brands seek to navigate increasingly complex consumer landscapes, the demand for tools that offer precision and agility is set to rise.

Marketers who adopt RaaS or similar platforms may benefit from its ability to turn raw data into actionable strategies. However, the challenge lies in integrating these insights into broader campaigns and ensuring they resonate with evolving consumer expectations.

LS Digital’s Research as a Service represents a step forward in the application of technology to market intelligence. By blending AI, advanced analytics, and expert consultancy, the service aims to empower businesses with the tools they need to thrive in a fast-changing environment.

While the long-term impact of RaaS on the industry remains to be seen, its introduction highlights the increasing importance of innovation in market research. For marketers and advertisers, staying ahead of the curve will require a balance between embracing new tools and maintaining a strategic focus on delivering meaningful outcomes.