mc saatchi

Jan 22, 2025

Dileep’s redemption: Spotlight on India’s unsung coaches

Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.

Jul 16, 2024

Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

Jul 13, 2022

Scarecrow M&C Saatchi launches real estate division

The division which is called Firefly, will be headed by Sarat Sinha

Jun 28, 2022

Cannes Lions 2022: Senthil Kumar's review of The New Directors Showcase

All the new directors have become new creators but where has the audience gone, asks the author

May 23, 2022

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin

May 23, 2022

Next15 swoops in to agree surprise $387m takeover deal for M&C Saatchi

Deal comes days after M&C Saatchi directors rejected rival offer from Vin Murria's AdvancedAdvT