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Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’
The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.
Scarecrow M&C Saatchi launches real estate division
The division which is called Firefly, will be headed by Sarat Sinha
Cannes Lions 2022: Senthil Kumar's review of The New Directors Showcase
All the new directors have become new creators but where has the audience gone, asks the author
Audi and M&C Saatchi accused of plagiarism in new ad
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin
Next15 swoops in to agree surprise $387m takeover deal for M&C Saatchi
Deal comes days after M&C Saatchi directors rejected rival offer from Vin Murria's AdvancedAdvT
Brands should focus on optimism, connection and charity this Ramadan
As Ramadan continues to face physical restrictions, brands should focus on connecting people online, giving back to the community and building on optimism of better times to come, says M&C Saatchi Indonesia
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