Advertising Media Marketing
Gideon Spanier
Jul 16, 2024

Zaid Al-Qassab is on a mission to change how ‘the outside world thinks of M&C Saatchi’

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Omnicom-IPG merger: Innovation driver or competition crusher?

6 Omnicom-IPG merger: Innovation driver or competition crusher?

Dentsu India strengthens leadership for performance marketing push

7 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

8 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Omnicom in talks to buy Interpublic—report

9 Omnicom in talks to buy Interpublic—report

Rediffusion elevates Nisha Singhania as executive vice president

10 Rediffusion elevates Nisha Singhania as executive vice president

Related Articles

Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go F themselves
Advertising
Jun 20, 2024
Lucy Shelley

Elon Musk on artistic ads, 'foolish' posts and ...

WPP and Universal Music Group partner to connect brands with audiences through music
Advertising
Dec 13, 2024
Campaign India Team

WPP and Universal Music Group partner to connect ...

WPP scales up investments in India amid strategic growth plans
Advertising
Dec 12, 2024
Campaign India Team

WPP scales up investments in India amid strategic ...

Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion
Advertising
Jul 24, 2024
Ben Bold

Cannes Lions and Warc owner Ascential to be ...

Just Published

Tata Power’s AI Christmas campaign: Magic or marketing trend?
Advertising
2 days ago
Campaign India Team

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

Indian research and insights industry reaches $3.2 billion in FY2024: Report
Advertising
2 days ago
Campaign India Team

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

Newly-launched Whoppl Bharat aims to bridge India’s hyperlocal marketing divide
Marketing
2 days ago
Campaign India Team

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

Former GroupM China executives to face Shanghai court over bribery allegations
Advertising
2 days ago
Rahat Kapur

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.