media
Global adspend on news brands forecast to decline by a third
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
AI, PR, and the battle for relevance: Archetype’s big bet
With the PR vertical facing budget cuts and a talent crunch, Archetype CEO Helena Maus outlines how AI-driven tools like Delve could reshape media measurement and agency strategy.
Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025
EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.
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'Asia isn’t just part of the story—it is the story': WSJ’s Deborah Ball on why global news attention is shifting east
A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a strengthened team in Singapore to a renewed focus on fast, analytical, and irreplaceable journalism.
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India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
IAS opens office in Mumbai; its third in India
Abhishek Pujar to head the Mumbai operations of the digital media measurement and optimisation platform provider.
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