media
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Social media fatigue? Agencies must spark conversations, not noise
Campaign finds out how they can avoid risking digital irrelevance by crafting campaigns that inspire authentic audience dialogue, blending creativity with insights.
1.43 lakh brands invested in print advertising in Jan-Sept ’24 – TAM
India’s print advertising experienced a 3% increase in ad space volumes during January-September 2024, according to TAM Media Research.
OMG India certifies 100 LinkedIn Marketers, sets industry benchmark
Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future B2B leadership.
'The truth doesn't take sides': BBC’s global news chief
In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.
Zepto and Mamaearth fast-track sustainability this new year
Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.
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Vivo’s #SwitchOff campaign is a timely call to disconnect
In its sixth edition, the smartphone’s integrated campaign encourages families to disconnect and create joyous bonds.
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