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Silver economy reimagined: Breaking stereotypes in marketing to seniors
Jan 07, 2025
Vinita Bhatia

Silver economy reimagined: Breaking stereotypes in marketing to seniors

Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.

FCB Group India launches Creative Council to foster innovation and future-proof ideas
Sep 18, 2024
Campaign India Team

FCB Group India launches Creative Council to foster innovation and future-proof ideas

It draws in Mayuresh Dubhashi, Hemant Shringy, Rakesh Menon, Neville Shah, Kartikeya Tiwari, Anusheela Saha, Udayan Chakravarty, and Suchitra Gahlot from the agency’s different divisions.

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