FCB Group India launches Creative Council to foster innovation and future-proof ideas

In a bid to redefine the creative landscape and foster a culture of innovation, FCB Group India has unveiled its new Creative Council. The initiative is aimed at elevating creativity across the organisation by embracing modern problem-solving approaches, setting global standards, and leveraging emerging tools such as technology and data.

The Creative Council, serving as a hub for the best minds within the company and the broader advertising industry, is charged with nurturing a dynamic culture that promotes forward-thinking ideas and innovation. With a focus on blending creativity with cutting-edge digital tools, FCB Group India claims that it aims to offer pioneering work that not only meets but surpasses client expectations, positioning creativity as a core driver of business value.

“Our belief is that creativity lies at the heart of everything we do,” said Dheeraj Sinha, Group CEO of FCB Group India & South Asia. "The launch of the Creative Council is a testament to our commitment to the philosophy that ‘Creativity is an economic multiplier.’ This council is designed to cultivate a creative culture that addresses real client problems with innovative solutions, pushing the boundaries of what’s possible."

A diverse group of creative leaders

At the helm of the council are some of the most notable creative figures within the FCB ecosystem. This includes Mayuresh Dubhashi, chief creative officer (CCO) of FCB India; Hemant Shringy, CCO of FCB Ulka; Rakesh Menon, CCO of FCB Interface; Neville Shah, CCO of FCB Kinnect; Kartikeya Tiwari, creative digital partner at FCB Group India; and national creative directors Anusheela Saha, Udayan Chakravarty, and Suchitra Gahlot.

This team will be responsible for driving the group’s creative strategy, ensuring that innovation is at the forefront of every project. The council’s goal is not only to create award-winning work but to generate ideas that offer practical solutions to real-world business problems.

"Clients today are looking for more than just creative campaigns—they want solutions that drive results," noted Sinha. "This council will work together to deliver that, leveraging technology, data, and creativity to provide measurable outcomes."

Creativity as a business imperative

In an industry where digital tools, algorithms, and data increasingly influence strategy, FCB’s emphasis on creativity as a key business driver reflects a broader trend within the advertising world. Brands are under pressure to deliver more than just visibility—they need engagement, customer loyalty, and, most critically, measurable impact on their bottom lines. FCB Group India recognises this, positioning creativity as a catalyst for economic growth.

The council's focus on innovation aligns with the changing needs of clients who require adaptive, future-proof solutions to stay competitive in the marketplace. With its multidisciplinary team of creatives, FCB Group India aims to bridge the gap between traditional advertising approaches and the digital age's demands.

Sinha believes that the council’s work will set benchmarks for both the company and the wider industry. "We are not just aiming to meet expectations but to exceed them, setting new standards for what creative work can achieve in today’s market," he added.

As FCB Group India continues to evolve in a rapidly changing industry, the Creative Council stands as a strategic move to ensure the company remains at the forefront of innovation, delivering creative solutions that not only capture attention but drive meaningful business results.