michael lebowitz
ANDY Awards crowdsources call for entries campaign
The International ANDY Awards (organised by the Advertising Club of New York) has thrown open the creation of its call for entries campaign to the ad fraternity. According to the brief they've set out on the website, "The Strategic Direction in one simple sentence: The toughest jury in the world wants to see your work."
The ANDY awards to use crowdsourcing for electing jury
Under the direction of the 2010 co-chairs Ty Montague, co-president and chief creative officer of JWT North America, and Michael Lebowitz, founder and CEO of digital agency Big Spaceship, The International ANDY Awards will crowdsource their jury selection process for the first time. The launch of www.electthejury.com marks the opening of the jury selection process that allows the community to vote. The jury voting process closes on Nov. 15, and the ANDYs will announce the final jury selections soon after.
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