mma global

CMOs must master AI to prove marketing’s business impact: Rohit Dadwal
Oct 18, 2024
Vinita Bhatia

CMOs must master AI to prove marketing’s business impact: Rohit Dadwal

MMA Global’s CEO for APAC tells Campaign that AI can revolutionise marketing but only if CMOs shift the narrative from innovation to transformation.

54% marketers feel that adoption of AI in marketing isn't effectively understood: MMA report
Dec 05, 2023
Campaign India Team

54% marketers feel that adoption of AI in marketing isn't effectively understood: MMA report

The report also revealed that 85% of marketers are exploring AI

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