nano
With athletes soaring as nano influencers, brands take the leap to sign them up
Fame Keeda’s co-founder notes that brands now see athletes as top influencers, leveraging their unique audience connections and social media prowess.
Emvies 2013: Case study briefs - Day 2
The lowdown on each of the cases presented on 22 August in round two of judging
Emvies 2013: Case study briefs - Day 1
The lowdown on each of the cases presented on 21 August in round two of judging
Chinta's Blog: Marketing shampoos or Nanos, you're changing lives
Stop apologising, take pride in the job, says Chintamani Rao, president, Media Direction
Fiat Linea wins car TVC of the year at Bloomberg-UTV Autocar Awards
Fiat Linea's 'Father and son' TVC won the 'Car advertisement of the year' at the Bloomberg UTV-Autocar Awards held in Mumbai on Friday evening. The TVC is part of a campaign executed by the agency Bates141. The creative team behind the TVC includes Sonal Dabral, Sanjay Sipahimalani, Kaushik Mitra and Joseph Desouza. Prasoon Pandey of Corcoise Films has directed the film.View TVC here
Emvies '09: Mindshare triumphs yet again
Mindshare remained the unchallenged Media Agency of the Year, winning the crown for the second consecutive time at the 9th edition of The Advertising Club of Bombay's Emvies, held on Friday evening. The agency went home richer by 12 metals, notching up 100 points, while Maxus bagged seven metals to score 70 points and stood second in the final tally.
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