naresh gupta
Advertising in the times of corona: Everything’s changed, everything’s the same
Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
Grey area: Naresh Gupta, co-founder and managing partner, Bang in the Middle
Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA
Human. launches in India in partnership with BITM
Andrew Berglund (founder, Human) and Prathap Suthan (founder, BITM) had worked at Cheil together previously
‘I see the return of comedy’
What happened in 2015? What's next, in 2016? Here's what ACK Media's Manas Mohan, FCB Ulka's Vasudha Misra and Bang in the Middle's Naresh Gupta had to say. (part five)
Little hands creative duties to Bang in the Middle
Campaign likely to break soon in 'select' cities.
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