Little hands creative duties to Bang in the Middle

Little, a hyperlocal live deals app covering merchants including restaurants, salons, spas, movie halls, hotels, gyms and weekend getaways, has appointed Bang in the Middle. A campaign is likely to break soon in select cities.

 

Manish Chopra, MD and founder, Little, said, “Little will open up a host of new opportunities for local merchants, it will make their business more customer-centric, and this needs a new way of thinking on the brand. Bang in the Middle is working with us to make little very powerful.”

 

“Little is a very interesting concept. Little has to create a category for itself. We are delighted to be on board. The campaign for Little will definitely not be little,” said Naresh Gupta, managing partner, Bang in the Middle.