netflix
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Why audio is the new video for advertisers
The vice president—brand and communications at Pocket FM notes that audio has emerged as an invisible challenger to visual media, making its voice heard in brand communication strategies.
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Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.
Boat gets 'The Archies' cast to shake a leg with its founder
Watch the film conceptualised by The New Thing here
Starbucks partners The Archies, releases four 'holiday classic' beverages
Watch the film conceptualised by Manja here
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