newspaper readership
Anant’s blog: The Hindustan Times story
The IRS Q1 2010 numbers are out, and all the winners and many of the losers will no doubt demystify things for us through advertisements and press releases.First, I’m delighted that we will see the numbers once every quarter rather than twice a year. Second, I’m delighted that the numbers have come in as early as early May. Well done, Hansa and MRUC.There are many stories in the numbers, but for me, a few stand out.
IRS Q1 2010: TOI, Dainik Jagran, Lokmat on top
MRUC and Hansa Research have released the IRS 2010 Q1 results. From this year, IRS has moved to quarterly reporting.The IRS report will be released quarterly on moving annual total (i.e annual sample). Hansa expects this to help publishers assess the performance of their new publication / edition launches three to six months early as compared to six monthly reporting.
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