nostalgia
Classmate turns study excuses into game time
Ogilvy India’s new campaign shows how the company’s gamified notebooks aim to make kids want to study—no bribes required.
Is your Gen Z nostalgia marketing going off-target?
Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.
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Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
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Can ads make us feel something, even if they can’t change the world?
The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of itch.
Blog: Sepia-toned influence - a note on nostalgia in marketing
The author explains why nostalgia is a win win for marketers
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Opinion: Those were the days
In Greek, 'nostalgia' is the suffering caused by an unappeased yearning to return. This writer has been experiencing some of that over the extended weekend.
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