omnichannel experiences

1 day ago

Cross-channel marketing 2025: Breaking barriers, building connections

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.

Sep 18, 2024

AI-led customer engagement platform: A modern-day imperative?

With consumer expectations changing rapidly, traditional martech tools prove inadequate, making CEP a must-have technology for marketers, notes MoEngage’s GM for India and Middle East.