omnichannel strategies

Jan 09, 2025

The CMO’s MO: Insecurity drives Vishal Sharma's urge to succeed

The PSIPL CMO’s fear of being replaced keeps him on his toes and continually drives him to deliver his best.

Dec 16, 2024

The secret potion to revitalise ghost malls into vibrant lifestyle destinations

Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real estate at Grauer & Weil India.