Santush Pandde
Dec 16, 2024

The secret potion to revitalise ghost malls into vibrant lifestyle destinations

Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real estate at Grauer & Weil India.

Malls can analyse consumer behaviour, footfall patterns, and purchase histories to design personalised campaigns.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

39 minutes ago

Why we’re trading 17 opens tabs for one good ...

Between comparison charts and keywords searches, the humble product page has begun to lose its shine.

1 hour ago

In 2026, the honeymoon is officially over for ...

The era of the accountable, standardised ecosystem is beginning.

18 hours ago

Gratitude List: What are indie agencies thankful ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.

23 hours ago

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.