Santush Pandde
Dec 16, 2024

The secret potion to revitalise ghost malls into vibrant lifestyle destinations

Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real estate at Grauer & Weil India.

Malls can analyse consumer behaviour, footfall patterns, and purchase histories to design personalised campaigns.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

17 hours ago

Balaji Wafers appoints Creativefuel as social and ...

The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.

20 hours ago

From spectacle to substance: what CES 2026 revealed ...

The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.

21 hours ago

When the son walks his mother down the aisle

Jos Alukkas sidesteps bridal spectacle to centre a wedding moment where jewellery marks shared commitment, not ceremonial excess.