omnicom
Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
‘Nice little advertising business you got there. Be a shame if something happened to it’
Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
How BBDO plans to rewrite the rules of creativity with ‘Do Big Things’
With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns that drives cultural and business impact.
Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.
IPG predicts 1-2% revenue drop for 2025
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
OMD Worldwide reinvents itself with 'We create what’s next' brand refresh
The agency reportedly secured $1.8 billion in net new business in 2024.
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