online
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Gen Alpha drives household decisions as online video viewing soars by 60%: Report
Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar Kidscan Report finds.
50% Indians sceptical about authenticity of online content: Report
In today’s rapidly digitalising world, trust has emerged as an important factor reshaping the relationships between consumers and businesses, finds Accenture Song’s Life Trends 2025 report.
Google Shopping lights up Diwali joy, one click at a time
Its festive ad blends nostalgia and tech, showing how a virtual mela brings family together and celebrates the joy of festive shopping.
Grammarly tops digital and TV ads in H1: TAM report
Digital ads grow by 8% during H1-2024, as per the report.
India ranks No 2 in consumer confidence for September ’24: Study
11 countries obtain a National Index score of 50 and above in the latest LSEG-Ipsos Primary Consumer Sentiment Index report.
Social commerce is pivotal for discovery and influence, but is not yet a mature sales channel: Report
A survey by IPG Mediabrands and Google suggests that brands should focus on personalised shopping experiences, as product recommendations can significantly shape consumer buying decisions.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
