online shopping
Choice fatigue hits: 78% of Indian shoppers overwhelmed online
The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, says Criteo report.
Marketing’s new puppet master: Influencing the shopper choices with AI personalisation
From handpicked product suggestions to predictive assistance, Findability Sciences' CMO feels that AI-driven personalisation is transforming consumer marketing like never before.
Women comprise 47% of India's online shoppers: Ipsos study
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
Talkwalker’s Battle of the Brands: Flipkart vs Amazon - Part 2
A weekly section on brand chatter in the social space
Talkwalker’s Battle of the Brands: Flipkart vs Amazon
A weekly round up of the action in the social media space
Myntra focusses on 'instant refunds' to lure non-metro shoppers
Watch the ad films conceptualised by Taproot Dentsu here
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