Flipkart and Amazon are the undoubted market leaders when it comes to online retail. Let’s have a look at the buzz around the two giants.
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, by analysing the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
Geographic Data:
So which parts of India has Amazon won over vs Flipkart? It turns out, most of India is all for Amazon – maybe it has something to do with their amazing logistics or the content on Amazon prime. The largest number of mentions, predictably comes from Delhi NCR and it’s pretty prominently skewed towards Amazon. Next is Mumbai and it’s the same story there as well, followed by Hyderabad and Chennai. The only place, among the metros, where Flipkart seems to have won the battle is Bengaluru (but only by a small margin).
Demographic Data:
Who’s talking about both brands? It’s always nice to understand your audience better.
Unsurprisingly, the conversation is heavily dominated by men as opposed to women, with 77.3% of conversations about Flipkart and 73% of conversations about Amazon being driven by men. In terms of age group, it’s millennials that are ruling the conversation for both. 57% of Amazon’s conversation and 52.5% of Flipkart’s conversation are being driven by millennials. What’s surprising is a big chunk of Gen Z is talking about Flipkart ( 36.3% ) vs Amazon (29.9%).
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