paragon

Sep 02, 2024

Edging towards its golden jubilee, AI and D2C propel Paragon's legacy forward

On the eve of its 50th year, the indigenous footwear company is adopting new-age tech and balancing it with traditional strategies to drive growth in tier 2 and 3 markets.

Jun 04, 2024

Paragon's campaign salutes the indomitable spirit of Indians

‘Zid, Chalte Rehne Ki' aims to strike an emotional chord amongst viewers by shining the spotlight on everyday heroes.

Jul 27, 2021

Paragon assigns media mandate to Wavemaker

Account won post a multi-agency pitch