Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Sep 02, 2024
Edging towards its golden jubilee, AI and D2C propel Paragon's legacy forward
On the eve of its 50th year, the indigenous footwear company is adopting new-age tech and balancing it with traditional strategies to drive growth in tier 2 and 3 markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
Advertising
16 minutes ago
Havas invests in Ostro's AI platform
Havas to gain access to Ostro's AI-powered life sciences-focused digital engagement platform across its global ecosystem.
Advertising
1 hour ago
Old souls, smart tech—the consumer paradox brands ...
As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
Advertising
1 hour ago
Global ad spend surpasses $1 trillion, APAC to play ...
The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.
Advertising
1 hour ago
Why reframing the ad agency-client relationship can ...
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
