paralympics
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Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
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Paralympics: Opportunities and lessons for brands
The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.
Olympics and Paralympics 2024 round-up: Watch the ads
Campaign takes a look at the ads around the Olympic and Paralympic Games Paris 2024.
Pick of the week: IndusInd Bank #JeetKaHalla
Supporting the Paralympics is great and the anthem stands out too
IndusInd Bank supports the Paralympic stars with a '#JeetKaHalla' anthem
Watch the anthem conceptualised by RK Swamy BBDO here
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