perception

Mar 13, 2025

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

Jul 05, 2024

Crafting credibility: The power of authentic ESG storytelling

To thrive in today’s conscious market, companies must blend business goals with genuine ESG narratives.

Jun 25, 2024

The CMO’s MO: In a world of information overload, emotional intelligence cuts through the clutter—Partho Banerjee

Maruti Suzuki India's senior executive officer of marketing and sales balances brand perception with customer expectations to deliver the right messages to its target audience.