perception

Crafting credibility: The power of authentic ESG storytelling
2 days ago
Manali Pilankar

Crafting credibility: The power of authentic ESG storytelling

To thrive in today’s conscious market, companies must blend business goals with genuine ESG narratives.

The CMO’s MO: In a world of information overload, emotional intelligence cuts through the clutter—Partho Banerjee
Jun 25, 2024
Vinita Bhatia

The CMO’s MO: In a world of information overload, emotional intelligence cuts through the clutter—Partho Banerjee

Maruti Suzuki India's senior executive officer of marketing and sales balances brand perception with customer expectations to deliver the right messages to its target audience.

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