personal
Brands ride Onam wave with creative festive flair
As the nine-day festival lights up Kerala, companies are diving into the festive cheer with ads celebrating tradition, unity, and vibrant creativity.
How adtech companies can adapt to India's data protection revolution
The APAC director of IAB Tech Lab stresses that compliance to the Digital Personal Data Protection Act hinges on strict data practices, with industry collaboration key to maintaining consumer trust in digital advertising.
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Digital Personal Data Protection Act: Marketing's new era of trust
While presenting challenges in terms of compliance and data management, the Act also offers marketers opportunities to build trust, enhance data quality, and innovate in data handling practices.
Godrej Goldilocks presents amusing uses for the ‘personal’ locker
Watch the ad films conceptualised by J. Walter Thompson here
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