pete blackshaw
Mar 28, 2014
Nestlé digital boss Pete Blackshaw: 'Facebook is not just an ad platform'
Pete Blackshaw, global head of digital and social at Nestlé, says large companies should not ignore tough questions on social media or allow a "high five" to go unacknowledged.
Feb 25, 2012
Video: “The upside in digital is tremendous,” says Nestle’s Pete Blackshaw
Pete Blackshaw, global head of digital and social media, Nestle
Feb 25, 2012
Adtech 2012: “Boring fundamentals find unique life on digital,” says Pete Blackshaw of Nestle
Nestle’s global head of digital marketing recommends integrating offline and online mediums for sustainable consumer engagement
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