Pete Blackshaw, global head of digital and social media, Nestle
Pete Blackshaw, global head of digital and social media, Nestle, caught up with Campaign India for a one-on-one interaction.
Watch what he had to say on questions like why digital is still a scary word for most of those involved in practising it; how important is creativity in digital; and what is the best way of connecting with consumers in today's super connected world.
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The in-office policy was updated in November, when Omnicom acquired Interpublic Group.
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Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.
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The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.
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The independent agency's culturally rooted approach to South Indian markets earns recognition with campaigns for Asianet, Bigg Boss Malayalam, and MyG.
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