peter mukerjea
In TV, you need to bet your company everyday
How many people in the media / advertising industry deal with financial investors on a regular basis? I’m not thinking here of clients but of investors in your business.Not many - I imagine and its a bloody good thing too.I’d say that because, apart from a few, the bulk of ‘ investment bankers’ don’t have a clue about how a TV media business works. They believe that the TV media business is like any other manufacturing business or a service where you buy at x and sell at y. The delta is the upside.
Anant’s blog: Cabbages and kings
Spent a bit of time on Facebook on Sunday and I mentioned that I was looking forward to a couple of easy days, Tuesday and Wednesday. Like hell.Got into the office on Tuesday morning to work on a memento for ‘Steady’ John Steedman. Wrapped up by noon. Went to Bandra to meet someone who will be helping Campaign India’s Goafest efforts (look out for it).Came back to the ITC Central for a cup of tea with Steady. Great chat, and out of the discussions was born a great feature idea. Look out for this one, too.
Holidays are good for business and advertising
What do most people do when on a weekday holiday? Maybe I should say - what do non-advertising people do when they’re on a day off because we all know what advertising people do - and I won’t talk about that as this is a family magazine!Anyway - every time there’s a holiday, most people go out with friends, family or friends and family.
Anant’s Blog: The Peter (Mukerjea) Principle
In one of the first issues of Campaign India, Peter Mukerjea wrote a piece on how important holidays are for economies such as India’s.
"Digital is biggest opportunity for monetisation:"INX's Mukerjea
Peter Mukerjea, CEO, INX Media believes that digital TV is the biggest opportunity for monetisation for broadcasters. He made this statement during a panel discussion at the 'Blink' seminar hosted by TAM Media Research.
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