phd
Inside PHD’s playbook: Why in-housing and empathy drive its growth
By treating in-housing as collaboration, not competition, PHD is reframing agency relationships through trust, empathy, and tech-enabled adaptability amid industry consolidation.
OpenAI appoints agency to global media account
The tech company has worked with Accenture Song before on the creative side.
'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter
EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
PHD appoints Eileen Ooi as APAC CEO
EXCLUSIVE: Ooi, the OMG Malaysia CEO, steps into the regional role left vacant by James Hawkins' departure in April.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
PHD retains HP’s global media account
The retention continues a relationship that began in 2009
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