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Marketing
1 day ago
Women comprise 47% of India's online shoppers: ...
75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.
Advertising
1 day ago
MTR serves up a steaming bowl of culture and comfort
By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
Advertising
1 day ago
AI’s ‘Sputnik moment’: What DeepSeek could mean for ...
DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?
Advertising
1 day ago
The multi-screen juggle: How brands keep up with Gen Z
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.