Advertising In-Depth
Rahat Kapur
Dec 02, 2024

'Measurement is the new currency': OMG APAC's Tony Harradine on media's next chapter

EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.

Omnicom Media Group APAC CEO, Tony Harradine.

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