prathap suthan
CCI raids raise questions on advertising ethics in India
The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.
Will the Tanishq controversy affect creativity in advertising?
How much backlash is too much backlash before a business decides to withdraw a controversial piece of work?
#MeToo: Prathap Suthan strongly refutes allegations
The managing partner and CCO at Bang In The Middle strongly refutes claims made against him on two blogs and says this is probably an attempt by business rivals to defame him
Human. launches in India in partnership with BITM
Andrew Berglund (founder, Human) and Prathap Suthan (founder, BITM) had worked at Cheil together previously
Bang in the Middle bags digital duties of Mahindra Comviva
Tech Mahindra subsidiary’s solutions used by mobile service providers and financial institutions in 90 countries
‘The more Indian-ish we make it‚ the more we get lost’
We asked Cannes Lions jurors from India over the years what their learning was, that could help adlanders in their hunt for Lions. Here are the nuggets. Dig in.
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