Bang in the Middle bags digital duties of Mahindra Comviva

Bang in the Middle has been appointed by Mahindra Comviva to handle its digital duties following a multi-agency pitch.

 

Comviva is a subsidiary of Tech Mahindra, and has a portfolio spanning mobile finance, content, infotainment, messaging and VAS. Its solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries, informed an official statement.

 

The agency will be responsible for the company’s digital presence, with a mandate that includes ‘creating a distinct identity on the web for its global audience’.

 

Rajat Dayal, VP, head of marketing, Mahindra Comviva, said, “Mahindra Comviva is a recognised brand in the mobility space. As we continue to grow our business across the globe, it's critical that we create a meaningful and relevant digital experience. Digital is an important channel for Mahindra Comviva. Our offerings are focused to a small global audience and this audience is digitally connected. Bang in the Middle is the perfect partner to help us become more relevant to our existing and prospect customers, and remain at the forefront of the digital ecosystem, across all channels.”

 

Prathap Suthan, CCO and managing partner, Bang in the Middle, said, “Mahindra Comviva is a global brand and we are delighted to partner them in their quest to expand globally. Building expertise of Mahindra Comviva is a key task and we are happy to partner them.”

 

VCCircle reported in November that Mahindra Comviva had entered the local deals space with Zerch. Among other products from the company is Mobiquity, which connects banks, payment gateways and merchant websites.