Mukta Lad
Nov 05, 2020

Will the Tanishq controversy affect creativity in advertising?

How much backlash is too much backlash before a business decides to withdraw a controversial piece of work?

Pic courtesy: Drobotdean

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

6 hours ago

Publicis turns 100: history, family, warrior spirit ...

Campaign reports from centenary bash for French agency group.

8 hours ago

Omnicom warns staff in-office requirement will ...

The in-office policy was updated in November, when Omnicom acquired Interpublic Group.

8 hours ago

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

10 hours ago

Reimagining creative work through the new labour codes

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.