Radio continues its dream run in 2023, as digital falters in FMCG ad volumes over 2022: TAM Adex
Television recovers to show 3% growth in 2023 over previous year.
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Print ranks third as credible news source, after TV and social media: Havas Media Group study
The ‘Meaningful Media - Media That Matters’ whitepaper looks at print’s effectiveness, especially during the pandemic
Union Budget expectations: Radio, print and television
After an unexpected hiatus in the form of Covid-19 that slowed the nation down, radio, print and television players talk about their expectations from the upcoming Union Budget 2021…
Digital ad spends in India to overtake print media in 2020: Magna
In India digital media is expected to grow in excess of 25 percent compared to a three percent growth for print
The next big things for brands in 2018, according to Audi's chief marketer
Yes, digital is essential, but let's not forget that older channels can still have a vital part to play in the marketing mix
Opinion: Choosing to change ahead of the curve
Campaign goes digital; while form changes, substance doesn’t
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