programmatic advertising
Will community engagement help Uniqlo nail its INR 1,000 crore sales ambition?
With revenues at INR 624.6 crores in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.
FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report
Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.
BFSI print ad volumes shoot up 37% in H1-2024: TAM report
Radio witnessed a drop in ad volumes, while digital posted 17% growth in this sector.
'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration
Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline
Samsung Ads picks Magnite for OTT and CTV inventory in India
Magnite has been working with Samsung in the US, EMEA and LATAM
HT Media partners with AdsWizz
Launches FabX, a programmatic podcast marketplace for podcast advertising opportunities
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