ratan tata
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Ratan Tata: The quiet titan who shaped global business and social good
Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.
A humble tribute to Ratan Tata
The man at the helm of the Tata empire retires today. Here are some films that reflect the vision and values of the group - and its leadership.
Niira Radia bids adieu to the communication business
Radia’s Vaishnavi group handled the PR activities of Tata Group and Reliance Industries, and offered consultancy services to various clients
Fiat Linea wins car TVC of the year at Bloomberg-UTV Autocar Awards
Fiat Linea's 'Father and son' TVC won the 'Car advertisement of the year' at the Bloomberg UTV-Autocar Awards held in Mumbai on Friday evening. The TVC is part of a campaign executed by the agency Bates141. The creative team behind the TVC includes Sonal Dabral, Sanjay Sipahimalani, Kaushik Mitra and Joseph Desouza. Prasoon Pandey of Corcoise Films has directed the film.View TVC here
Who is the brand custodian in today’s times?
With the changes in the way advertising and brands operate, who looks after the brand, Campaign India asks...Walt Disney’s former CEO Michael Eisner once said, “A brand is a living entity - and it is enriched or undermined cumulatively over time to become the product of a thousand small gestures.”
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