roger federer
Apr 13, 2022
Anne Hathaway and Roger Federer are not the stars in their own film by Switzerland Tourism
Watch the film here
Feb 06, 2019
Roger Federer talks comfort in Uniqlo campaign
Global brand ambassador chills out in stretch denim in new ads.
Aug 02, 2018
Blog: If Sachin Tendulkar bats for Apollo, is the MRF connection too strong?
Is Sachin Tendulkar switching loyalties from MRF to Apollo Tyres?
Jul 24, 2018
Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike
Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?
Jul 09, 2018
Opinion: Roger Federer, the Nike legacy, and Uniqlo's golden opportunity
The tennis legend's decision to dump Nike for Uniqlo raised eyebrows at Wimbledon last week, but will customers follow the player to the brand? Richard Payne, the director of Sports Marketing Surveys, investigates.
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