rohit sharma

Oct 08, 2024

How True Elements convinced cricketer Rohit Sharma to headline the brand

Blending the skipper's authenticity with it "honest-to-goodness" products, the snacking brand will leverage his social media influence to target health-conscious consumers.

Sep 19, 2024

The CMO’s MO: Rahul Talwar provides insights on AI, sustainability, and brand building

The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative process, craft high-impact campaigns, and improve customer experiences.

Oct 06, 2023

Trying to inculcate the jersey culture among cricket fans in India: Sunil Gupta, adidas

In a conversation with Campaign India, adidas' senior director - brand, reveals why it signed a five-year deal with team India, plans during the World Cup, and a lot more...

Feb 04, 2022

Star Sports welcomes #NayaCaptainRohit with a rap

Watch the film conceptualised in-house here